2011-7-20 18:00:41 Lucy
Ⅰ Business Dialogue
Trade Show – Cell Phone
Shop Owner: Whew! The traffic at this trade show is so much heavier than it was last year!
Manufacturer: Yes. There are more phone manufacturers than ever.
Shop Owner: Yeah, I noticed Microsoft has started making cell phones.
Manufacturer: Every booth has a different gimmick to try to catch your attention.
Shop Owner: I noticed that you have Michael Jordan signing autographs in your booth.
Manufacturer: I’ll admit it – it is a gimmick to pull you in. Now that you are here, let me show you some of the great features of our newest products.
Shop Owner: There’s a big demand for cell phones with digital cameras.
Manufacturer: Of course we have several models with miniature cameras. We also have the basic simple phones that most of your customers need.
Shop Owner: I’m kind of pressed for time. Why don’t you just give me a brochure and your business card, and I’ll contact you later?
Manufacturer: Of course. Here you go.
Shop Owner: Ok, and now I just have time to squeeze in a short conversation with Michael Jordan.
Candidate A: It is the first time for our company to attend a trade fair in Paris. So we have to do a lot of preparations before we set off. Do you think so?
Candidate B: I’ m of exactly the same idea. Firstly, I think we must arrange an appropriate schedule. For example, we should arrive a day earlier to give us time to adjust and acclimatize.
Candidate A: I agree entirely. As we know, travel fatigue, climatic changes, jet lag, foreign food, etc. will all have great effect on us.
Candidate B: Yes. And then we should book air tickets and reserve accommodations in advance.
Candidate A: Yes. I think we should contact the travel agent because it can offer variety of choices and discount.
Candidate B: That’s just what I was thinking. Then, we must remind every participant that cultural differences can cause a lot of misunderstandings and even break a deal. So they should learn more about French culture.
Candidate A: Can you put things into the perspective?
Candidate B: For instance, shaking hands with everyone present, inviting your customers to lunch rather than dinner, avoiding talking business over the main course, etc. are all basic business customs that our participants should bear in mind.
Candidate A: I go along with you about that. I think we can invite French people to give every participant lecture to help them familiarize with French culture.
Candidate B: Ok, that’s agreed. I’ll present our ideas to the board of directors. Nice talking with you.
Candidate A: Our company is organizing a press conference to launch our latest model. We must make careful planning and considerate arrangements to ensure the most satisfying outcome.
Candidate B: True enough. I think the first thing we should take into consideration is the people we shall invite to the press conference. What are your views on this?
Candidate A: As I see it, we should target most important motoring magazines, national papers, major regional papers and freelance journalists, etc.
Candidate B: That’s a good point. When the public reads positive things in their favorite magazine or newspaper, they are the journalists’ own comments and therefore much more powerful than advertising because they aren’t influenced by the organization.
Candidate A: Yes. So, our goal is to communicate the quality and image of our cars to the motoring press.
Candidate B: Then, how about the information needed in the press conference. Would you comment on this point?
Candidate A: I think we should make sure that press information packs are accessible to everyone present.
Candidate B: I wonder if you could explain it in more detail.
Candidate A: sure. The information packs include, for example, brochures about specifications of our advanced cars, the most attractive pictures reflecting the modern image of our cars, etc.
Candidate B: I agree entirely. What’s more, I think welcome information and itineraries for guests should also be prepared in advance.
Candidate A: Oh, exactly.
Ⅲ Examination Strategies 1）看清问题、紧扣主题、合理分配时间 2）和搭档注意配合，切忌一边倒 3）如何合理的利用准备时间