The Mascot of 2010 Shanghai World Exposition — Haibao
1. The Desgining of Haibao
The mascot of 2010 Shanghai World Expo Haibao is very important for interpreting the theme of this world expostion and expressing the culture of the hosting country—China, just like other mascots for huge worldwide events such as Olympics and World Cup. The emblems and images of past World Expos have turned into the unique intangible legacy. The World Expo mascots have not only become the representatives of Expo images, but also embody the culture and spirit of hosting countries and cities.
Mascot, as the symbol featuring the hosting country, will embody the history, development, culture, concept and social background of the country and will play an important role in the communication in political, economical and cultural fields.
2. The main characters of Haibao.
Created from the Chinese character "ren," which means people, the mascot embodies the character of Chinese culture and echoes with the designing concept of the emblem of World Expo Shanghai. Using the Chinese character as the mascot of an international event is an innovation.
4. The manifestation
Hair: the hair of the mascot is like the wave of the sea, which represents its open character and stated the character of its birth place—the coastal city of Shanghai.
Face: its cartoon expression_r_r shows its confidence and friendly character.
Eye: big, round eyes show his anticipation of the city.
Blue: the color shows its latitude and imagination, which represents the rising and potential China.
Body: its round body represents a well-off life, which is also lovely and cute.