2012-2-10 11:08:19 版主
A firm offer is a contractual obligation.
[02:27.41]Therefore ,once it had been accepted unconditionally within the term of validity it cannot be withdrawn.
[02:34.93]Firm offers should be provided with two major requirements.
[02:39.14]First,in firm offers the writer encloses complete,affirmative,specific,terms of business.
[02:45.51]The major condition of the contract are required as to names of goods,Quality,specification,prices,quantity,time of delivery,shipping,terms of payment,packing and insurance.
[02:59.70]In the case of the regular customers ,as the twwo sides are aeare of the habitual practices which has come into being in a loing-term cooperation they needn’t negotiate all the detal/il one by one.
[03:15.11]instead ,they put it briefly with words Other terms and conditions same as usual.
[03:21.27]Second,the beginning and the ending sate and place of the valifity must be given.
[03:25.35]For an offer will lose its binding force if it goes beyond the validity date.
[03:30.47]If the offeree disagree the terms from the offerer partly or completely
[03:37.08]he may make a counter offer in which he may show dissatisfaction as to the price,or the date of delivery,or terms of payment and make modifications instead.
[03:52.72]A counter offer must be written very explicicitly and very carefully in order to avoid misunderstanding.
[04:00.82]A sales leter is a means of advertising.
[04:05.16]Its purpose is to sell particular kinds of goods or services to selected eypes of customers.
[04:11.98]A competent seles letter catches readers’ attention all at once to what the writer is saying and makes them eager to try the product.
[04:22.32]try any ways to convince the readers that the product is well worth your claims.
[04:27.81]Showing round the factory and or the showroom ,goods on approval are relatively advisable.
[04:35.07]Is the cloding paragraph you should induce the readers to follow your advice practically.
[04:40.63]Put it your mind throughtout writing the sales letter that an order of the product is being expected to follow.
[04:48.97]So providing with a good excuse in the closing paragraph is indispensable for readers to answer your leter.
[05:00.43]We know your firm ,through your advertising in an English newspaper China Daily,id leading exporter of textiles ,if yourprice is acceptablel eithout sacrificing the quality,we can close a deal.
[05:17.91]We have studied your offer carefully and consulted our home office and find your price is 5 percent higher than thise offered by other suppliers.
[05:29.40]As a leading trading company,we have well-established distribution channels ,enabling us to place a substantial order,would you please first give us an indication of price.