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2012-2-10 11:08:19 版主

商贸英语相关知识

A firm offer is a contractual obligation.
[02:25.41]实盘是一种契约义务。
[02:27.41]Therefore ,once it had been accepted unconditionally within the term of validity it cannot be withdrawn.
[02:31.17]因此,一旦在有效期内被无条件地接受就不可以撤回。
[02:34.93]Firm offers should be provided with two major requirements.
[02:37.04]实盘必须具备两个条件:
[02:39.14]First,in firm offers the writer encloses complete,affirmative,specific,terms of business.
[02:42.32]第一,实盘中各项条款必须完整、肯定、明确。
[02:45.51]The major condition of the contract are required as to names of goods,Quality,specification,prices,quantity,time of delivery,shipping,terms of payment,packing and insurance.
[02:52.60]合同的要件必须包括商品的名称、质量、规格、数量、交货时间、装运、付款条件、包装、保险等等。
[02:59.70]In the case of the regular customers ,as the twwo sides are aeare of the habitual practices which has come into being in a loing-term cooperation they needn’t negotiate all the detal/il one by one.
[03:07.40]对于老顾客,由于长期的合作,彼此对已形成的习惯做法非常熟悉,则不需要再逐条谈判合同细则。
[03:15.11]instead ,they put it briefly with words Other terms and conditions same as usual.
[03:18.19]而只是简单地在合同中加入其他条件不变的文字。
[03:21.27]Second,the beginning and the ending sate and place of the valifity must be given.
[03:23.31]第二,必须明确有效起始时间、地点。
[03:25.35]For an offer will lose its binding force if it goes beyond the validity date.
[03:27.91]超过有效日期,报盘则失去约束力。
[03:30.47]If the offeree disagree the terms from the offerer partly or completely
[03:33.77]如果受盘人部分地或完全地不同意发盘人的条件,
[03:37.08]he may make a counter offer in which he may show dissatisfaction as to the price,or the date of delivery,or terms of payment and make modifications instead.
[03:44.90]他可以还盘,对价格、送货日期、或支付条件表示不满,并提出修改意见。
[03:52.72]A counter offer must be written very explicicitly and very carefully in order to avoid misunderstanding.
[03:56.77]为避免发生误解,写还盘信时必须明确而谨慎。
[04:00.82]A sales leter is a means of advertising.
[04:02.99]推销信是广告的一种方式。
[04:05.16]Its purpose is to sell particular kinds of goods or services to selected eypes of customers.
[04:08.57]其目的是向某些特定的客户推销某些商品的服务。
[04:11.98]A competent seles letter catches readers’ attention all at once to what the writer is saying and makes them eager to try the product.
[04:17.15]一封好的推销信令读者第一眼就被其推销的产品深深吸引而急于尝试这一产品。
[04:22.32]try any ways to convince the readers that the product is well worth your claims.
[04:25.06]想办法说服客户相信你所推销的产品的确符合推销信所言。
[04:27.81]Showing round the factory and or the showroom ,goods on approval are relatively advisable.
[04:31.44]可以邀请客户参观工厂和展览室,得到认可的产品相对比较容易推荐。
[04:35.07]Is the cloding paragraph you should induce the readers to follow your advice practically.
[04:37.85]在推销信的最后一段,不妨劝诱客户行动起来,采纳你的建议。
[04:40.63]Put it your mind throughtout writing the sales letter that an order of the product is being expected to follow.
[04:44.80]在写作的推销信的整个过程中,不要忘记你的期望是订单紧随其后。
[04:48.97]So providing with a good excuse in the closing paragraph is indispensable for readers to answer your leter.
[04:53.59]因此要给客户提供必须给你的回信的最好的理由。
[04:58.21]Opening Sentence
[04:59.32]开篇语
[05:00.43]We know your firm ,through your advertising in an English newspaper China Daily,id leading exporter of textiles ,if yourprice is acceptablel eithout sacrificing the quality,we can close a deal.
[05:09.17]我们从中国日报上的了解到贵公司为纺织口主要出口公司,如你们的质量上乘并且价格可以接受,我们可以成交。
[05:17.91]We have studied your offer carefully and consulted our home office and find your price is 5 percent higher than thise offered by other suppliers.
[05:23.66]我们仔细研究了你们的报价并汇报了总部,认为你方价格比其他供货商商出5%。
[05:29.40]As a leading trading company,we have well-established distribution channels ,enabling us to place a substantial order,would you please first give us an indication of price.

 

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