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商业英语写信的原则

2012-2-16 10:07:51 版主

商业英语写信的原则  

写信的原则(Writing Principles)已从原来的3个“C”(Conciseness, Clearness, Courtesy)发展到目前的7个“C”:Completeness, Clearness, Concreteness, Conciseness, Correctness, Courtesy, Consideration


实例:

Dear Sirs,
                
  With reference to your letter of April 9, we are pleased to accept your offer of 100 tons of Copper Wire as per your Offer Sheet No.8/070/02B. Please go ahead and apply for your Export Licence. As soon as we are informed of the number of the Export Licence we will open the L/C by cable.


信的本文汉译

  关于你们四月九日涵,我们高兴地接受你们第8/070/02B号报盘单所报100吨紫色铜丝。请着手办理申请出口许可证。一经接到出口许可证号码的通知,当即电开信用证。
 


商务谈判实例(一)
 

 
  Dan Smith是一位美国的健身用品经销商,此次是Robert Liu第一回与他交手。就在短短几分钟的交谈中,Robert Liu既感到这位大汉粗犷的外表,藏有狡兔的心思??他肯定是沙场老将,自己绝不可掉以轻心。双方第一回过招如下:

D: I’d like to get the ball rolling(开始)by talking about prices.

R: Shoot.(洗耳恭听)I’d be happy to answer any questions you may have.

D: Your products are very good. But I’m a little worried about the prices you’re asking.

R: You think we about be asking for more?(laughs)

D: (chuckles莞尔) That’s not exactly what I had in mind. I know your research costs are high, but what I’d like is a 25% discount.

R: That seems to be a little high, Mr. Smith. I don’t know how we can make a profit with those numbers.

D: Please, Robert, call me Dan. (pause) Well, if we promise future business??volume sales(大笔交易)??that will slash your costs(大量减低成本)for making the Exec-U-ciser, right?

R: Yes, but it’s hard to see how you can place such large orders. How could you turn over(销磬)so many? (pause) We’d need a guarantee of future business, not just a promise.

D: We said we wanted 1000 pieces over a six-month period. What if we place orders for twelve months, with a guarantee?

R: If you can guarantee that on paper, I think we can discuss this further。

商业英语写信的原则
 


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